Behind Nerida

Fashion slows down here, finding a forever place in your wardrobe.

I’m Cerys, founder, lifelong outfit-overthinker, and serial wardrobe clearer. After years of chasing trends and facing a closet full of clothes that still left me with “nothing to wear,” I wanted something better. A collection of staples I could trust — pieces that always fit, always work, and never need second-guessing.

That vision became Nerida, a brand for women like us: busy, bold, and ready to dress with confidence without the noise of trends.

Our collections are built to last. Timeless silhouettes, versatile staples, and standout styles you’ll reach for again and again, whether it’s a Monday meeting or Friday cocktails. This isn’t about more clothes, it’s about the right clothes — the ones you’ll actually wear, season after season.

Here’s to a new kind of wardrobe: one that makes mornings easier, feels as good as it looks, and has you walking out the door put-together, even on the busiest days.